TREND: Viva Magenta!

3 Ways to incorporate Pantone’s 2023 colour of the year into your next event

[Image: Pantone]

Pantone, the world’s leading authority on all things colour, has declared Viva Magenta as 2023’s colour of the year. The hue, described as “an electrifying, and boundaryless shade that is manifesting as a stand-out statement” is perfect for creating bold, on-trend event designs and details.

Here are 3 ways the colour can be used in your events this year:

1. Get Immersive.

Immerse guests in colour using innovative projection mapping techniques. This can offer a great alternative to plain lighting or tangible decor such as flowers, and it can also be an opportunity to get playful with imagery and your branding.

[Image: Adlib]

[Image: Pantone]

2. Go High or Go Low.

Drive your guests’ gaze upwards with dramatic draping or downwards with attention-grabbing flooring beneath them. These can give a blank canvas space some character or enhance an already dynamic space.

[Image: Nadine Froger Photography]

3. Stimulate Tastebuds

Work with a gastro-dynamic catering company to create novel dishes, canapes and cocktails, using colour to stimulate your guests' tastebuds. Use colour where it may not otherwise be expected… magenta burger buns anyone?

[Image: 1762 Catering - Dubai]