FEATURE: American Celebrations Boosting the UK Events Scene

From proms to gender reveals - we take a look at the traditionally American events that continue to gain cultural relevance in the UK

Over the last few decades and again In recent years, the UK has warmly embraced a variety of traditional American celebrations, such as proms, baby showers, gender reveals, and sweet 16 parties. These events have not only captured the imagination of the British public but have also significantly boosted the event industry, contributing an estimated £5 billion annually to the overall economy.